Leasing: Eliminating barriers and increases your bottom line.
Today’s economic climate finds many vendors and suppliers discovering what others have known for years; that offering a leasing or finance program affords greater opportunity to sell equipment. Many businesses today simply cannot meet the expense of a major cash outlay, although the need to offer more services with newer equipment is greater than ever. Therefore, offering leasing and or financing becomes an even more attractive option then ever before, this benefits the buyer, but what about you, the vendor? Offering low monthly payments eliminates “sticker shock” and as a first option to purchase allows the customer to focus on the quality of your equipment. Your customers who lease or finance your equipment establish a line of credit that offers incentive for future purchases with equipment add-on or upgrade options at anytime which helps you the vendor with a repeat customer base.
Remove barriers today.
You know the only thing standing between you and a sale right now is your customer’s unwillingness or inability to write the check. What if that objection wasn’t there? Leasing or finance program gives them the power to make a decision today and no one offers more customer-friendly lease or financing options than BW Capital Solutions. A leasing or financing program makes the purchase affordable for your customer, eliminating concerns about tight-fisted banks and depleting cash reserves in an uncertain economic climate.
Discover the ‘hidden’ market you’re missing.
Leasing has been a preferred method of acquiring equipment for years and years among fiscally savvy businesses. Many financially strong businesses with the cash to make outright purchases prefer leasing for tax advantages, others simply don’t want to ‘waste’ cash investing in something that is guaranteed to depreciate. The advantages of leasing are many and businesses everywhere know it. Make sure you’re getting your piece of the leasing pie and avoid being pigeonholed as ‘the company who only wants cash customers’.
When they’re stacked right, they fall right.
Domino 1: The customer wants your equipment.
Domino 2: Customer has the means to purchase, but is reluctant to tap into cash reserves or access limited credit funds. You wave goodbye or offer another option.
Domino 3: You suggest leasing, but don’t offer a vendor leasing or financing program. You’ve just given them a blank check, which they can spend anywhere and more then likely with one of your competitors. And you wave goodbye.
Domino 4: You present an option to lease or finance your new or used equipment, letting your potential customer leave their cash and credit line untouched. Congratulations. You’ve taken the first step towards making a lifelong customer.
Domino 5: Customer is approved, BW Capital Solutions through our funding partners provides you a check for the full purchase amount including soft costs and the equipment is delivered and accepted.
Domino 6: Customer has your equipment and grows their business. You’ve achieved hero status in your new customers eyes.
Domino 7: When it’s time to add on, upgrade or expand equipment, guess who they come to for equipment?
Domino 8: A fellow business owner complains to your customer about needing new equipment but not having the cash or credit line.
Domino 9: Guess who YOUR customer is telling Mr. Fellow business owner about right now?
Domino 10: Mr. Fellow business owner becomes your newest customer